COURSE OBJECTIVES:

Deeply understand the basic concept:

• ü  Work with Facebook Business Manager and other relevant tools
• ü  Create images and videos that convert a user into a customer
• ü  Configure targeting and select right audiences
• ü  Analyze campaigns performance and make data-driven decisions
• ü  Apply hacks that you won't find in free access

COURSE CONTENTS:

• 1.       Operate with mobile traffic and get the most out of it
• 2.       Choose and execute the most appropriate strategy for each campaign
• 3.       Create, maintain and optimize Facebook & Instagram Ads
• 4.       Identify target audience and plan advertising campaigns
• 5.       Analyze performance data and interpret results
• 6.       Optimize plans and budgets according to the best strategy
• 7.       Easily work with Facebook Business & related products
• 8.       Choose ad placement to reach your target audience
• 9.       Create detailed report and understand every metric
• 10.   Manage bids to reach the targeted KPI
• 11.   Develop effective creatives, either videos or images